BS'D

Onboarding

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You are about to get information overload, take it slowly and understand the whole picture as the first step, and then we / you can come up with a plan as to how you want to divide your time to start what will be an ongoing process.

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OVERVIEW

I am hiring a full-time salesperson to generate and close bookings for a touring musical project, primarily focused on the "Operetta" performance

The role requires sales acumen, persistence, and a strong understanding of the offerings.

​Operating on USA time

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POSITION SUMMARY

• Openings & Sales Coordinator

• Start Date: ASAP

• Compensation: $x/hr + commission (x%)​

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QUALIFICATIONS

• Trained in sales and negotiation

• Persistent, organized, personable

• Unfazed by rejection

• Preferably based in South Africa (due to accent appeal)

• Willing to be trained in content specifics and updates​

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THE JOB IS ESSENTIALLY ALL ABOUT POLITE FOLLOW UP PERSISTENCE AND BEING ORGANIZED TO SO DO

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NOTES TO SALESMAN

• The product and content are strong to present confidently by a third party, you

• The product deserves a strong closer. I’m too close to the creative and delivery side to push harder on a sale. But I'mm not looking for a completely ruthless person, just someone more natural to discuss the product in the third person, which is necessary for negotiating a better price and closing  "I feel Paul tends to under sell his value." Eli

• I also generate leads and start conversations on the road BH' — but final negotiation and sales follow-up are better served by someone else.

• I enclose various tools, especially a pitch available on the web site from me, and adverts, and various tailored email templates. Use these at your discression / any combination thereof accordingly.

• The Loomly video drip is received positively — and a focused sales person can capitalize on that / encourage more followers when having conversations.​

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STAY ORGANIZED

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Please keep a log of all calls in a word file using this template, and send to me once a week

 

CALL 1

Town:

Name:

Tel:

Email:

Date of call:

Date to call back (alarm set for):

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CALL 2

Date of call:

Date to call back (alarm set for):

Which show/s:

Price negotiated: $

Preferred booking date range

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GETTING STARTED

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ONBOARDING PREOCESS

We can role play  "I can sell to you" the way I want a sell generally done

​At the outset I want an even spread of time on each category target type - as we go along we will make adjustments BezH'

Also please make an even spread of time 50%/50% for calling the follow up calls I provide here, with fresh calls in the higher pricing potential test areas

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REGULAR PRICING

Start with $1400

aiming to push it up as soon as we can to $2400 with enough demand BezH', and esp for country clubs​​

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Private homes, fundraisers, intimate clubs, piano shops, colleges/schools

Charleston, Savannah, Florida; international

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$340 - $440 - $740 is for various level seniors facilities if you happen to engage them, although not to be sought out the operate can be easily placed there for $740 - $1400 - see below expansion.​

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TOP PRICING

You probably heard the phrase: good fast and cheap, and that you can only ever have two of the three.

Well if I’m good, and I for sure am fast (systems on many levels super slick BH’), then perhaps I shouldn't be cheap.

It is worth testing out in the below various targets, with wisdom and council to establish where my product is something easily accepted as “not cheap”. We need the pricing structures tested out to different targets to see who accepts the what price more readily (I was once offered $3000 for gig in a country club in FL).

The point is that since I did my time to test the material out live in my regular bookings, that now that the original show is created - this original show is worth something / it’s got more value to it than meets the eye. It has quality live time under its belt and how extremely well it has been received. It may well just be a high-ticket price thing - if it ends up only for a high price market great!  - Try to identify where $15,000 may not be an issue for a show.

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BOOKING SCHEDULE / CURRENT TIMING

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NOVEMBER ON

• The first geographical and date focus should be on filling up from NOVEMBER onwards down South for the season down there:

Thats all the follow up contacts

eg St Onje club in Boca (I think this is a $1700 performance

eg Charleson private home gigs - through Libby Fox 843 864 6061

ALSO two theatre places Mariam & Jason air bnb FL introduced me to (ask me to explain) 205 851 4558

- I have the numbers and people names in the two main theaters

 

 

RIGHT NOW

• I am stretched for time to achieve some business targets as well, so I think it's best to focus just now on the above.  

If I achieve my business goals in time then we can also target within a 2hr drive radius of Baltimore until November. A lot of October is out as it has a lot of religious festivals.

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CORE RESPONSIBILITY BREAKDOWN

1.Lead & Follow-Up

• Reach out via phone to identify the right person, then email using prepared scripts 

• Try to have them simply see the main intro video as a starting point

• Of corse if they ask be prepared with what’s on offer - see sales lines below / refer to the FORMAT page

• Follow up until a clear booking, or no is received

• Close the sale with confidence and clarity and identify preferred date range

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2.Booking Management

• Coordinate with me for schedule

• Manage database of leads and follow-up status

 

 

3.Targeted demographic titles for each geographical focus area​

 

• • OPERETTA AT HIGH END:    Seniors facilities  +  Assisted living

Recently the boss of one of a top seniors facility where I regularly play said “what a great idea, perfect for “open day” - that was with NO exposure to the material even - just the flyer and a free T shirt.

This is a good target; if you can get to the bosses (not the activity directors) of upper class seniors places.

Especially so with my history in performing for them.​

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• • Fund raisers

• • Small theaters / theatre agents

• • Recital spaces

• • Jazz / Small Club rooms

• • 55+ communities eg Dell Webb

• • Country / Yacht clubs

• • Private home concerts

• • Universities

• • College Hillels / Jewish Fraternities AEPi

• • Retreats and health farms

• • Pesach programs

• • Interfaith gatherings

• • Galas

• • JCC's

• • Shuls

• • Chabad Houses

• • Jewish Arts Festivals

• • Spiritual retreat centers

• • Piano Shop workshop/concerts

• • Cultural arts centers

• • Retirement communities

• • Wellness programs

• • Piano Shops – see tailored offer email

  • • Senior Living HQs

  • • Wedding planners / publications

  • • Jazz/Classical Clubs

  • CLUBS: Bowling, Tennis, Ladies, Bridge

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THIS IS INTERESTING You can use Chat ​GPT to web crawl to find current opportunities;

eg upcoming fund raisers

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For what it's worth it seem French and Japanese people very much like my Operetta - not sure if thats a real thing just from some responses

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4.Pitch the Right Product

• Operetta (Primary pitch)

• Combo Show (Operetta + The Song is the Play)

• The Song is the Play - only - (Fallback)

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General Sales Guidelines

• Try to understand each customer’s agenda, budget, and interest level — tailor offers accordingly.

• When selling the Song is the Play concert mention "Paul also fills in with the family backstories of the artists"

• New markets may get special rates or free offers if valuable (intimate venues, test markets).

• Handle all pricing and negotiation.

• Persistently follow up with well-targeted leads.

• Track all interactions and venue specifics (I will discuss use of velcro on pianos).

• Test markets for profitability and ease of booking.

• Use the video with time stamps highlighting sections relevant to Billy Joel, Bob Dylan, and Neil Diamond cover band venues, agents and fan clubs.

• Field test new markets and target groups to find best fits.

• Maintain persistent follow-up to advance sales.

 

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DEALING WITH the Kippah

• Positive Aspects: Symbol of integrity, spirituality, identity, authenticity 

• Potential Drawbacks: May be misread as political or cultural difference in secular, corporate, or elite venues.

• Script as required:“Paul’s kippah is a symbol of where his light and inspiration come from, but he is equally comfortable without it or wearing a hat — it’s about authenticity, not alienation.”

• Emphasize the quality and rarity of the intimate artistic experience 

 

Campaign Specifics

• Campus / Kiruv Campaign: Focus on Hillel and university Pesach programs; arrange meetings with decision-makers (e.g., Hillel CEO Adam Lehman).

• Utilize private “paultosh.com/campus” page for materials and strategic messaging.

• Paul (Pinchas) has a frum-specific version for more observant communities.

• Explore Pesach and other holiday program opportunities for additional bookings.

 

FOR JEWISH SPECIFIC VENUES DRAW ATTENTION TO

It so happens Paul / Pinchas's has become much more altruistic, also in a Jewish sense.  

 - it's a very subtle operation generally in that sense (and sometimes not so), because it shouldn’t be anything other than that.

To understand how it bridges a gap, see in the Paper Gun video:

 

X min: 

X min: “what’s to/too long for Moshiach”

X min:  end of Help Friends

X min "This introspective yet outward-looking approach mirrors a way of thinking that is very familiar and meaningful to me, in another shared narrative that transcends generations. Im talking about learning the Talmud where you find the ultimate; in the  deeper and the abstract."

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X min a few to be added

X min a few to be added​​​

X min a few to be added

X min a few to be added

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This video is in two halves because I sell two types of show, the latter half is my "The song is the play" show. See detailed index on web site landing page. See a description of the difference in show format here

 

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COUNTRY CLUB ISSUE TO TACKLE HEAD ON

Key Sales Tactic Example

When a venue says:

“We have either a loud rock band outdoors or background music at the pool/bar.”

Respond with:

“Why not give your members something truly special — an intimate quality entertainment experience that satisfies their craving for real connection, without compromising conversation or atmosphere?”

 

An intimate, soulful live music experience filling the gap between loud outdoor rock and background bar music — perfect for audiences craving authentic human connection in today’s digital world.

 

KEY MESSAGES

• “People keep telling us how much they crave real, authentic live experiences.”

• Our performances provide quality intimate entertainment that audiences rarely find today.

• Flexible branding for different audiences.​ All be it we sell two types of show. See a description of the difference in show format here

• – ID IF MEMBER EVENTS MANAGER is a fan of...highlight timestamps for Billy Joel, Dylan, Diamond fans

• Reach out to cover band venues and their fan clubs for exposure / booking opportunities.

 

WHY BOOK?

• Fills a unique niche between noisy bands and background music.

• Provides deeply authentic, rare intimate experiences audiences crave.

• Adaptable branding allows fitting multiple communities and venues.

• Strong appeal in Jewish and spiritual / multi faith communities, and arty communities.

• Professional, experienced team handling all sales and logistics.

• Offer special rates for valuable new markets (e.g., intimate venues).

 

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AGAIN

• Sales Flow:

1.Call / id the contact

2.Introduce the show – get to see the video

3.Ask for email

4.Send email

5.Follow up

6.Negotiate and close

7.Pass to me for scheduling

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• ​CONTENT KNOWLEDGE

• Become familiar with:

  • The Paper Gun video

  • The long combo video and recognise its timestamps 

  • Sales pages

  • Fundraiser pitch & Paper Gun follow-up strategy​

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TOOLS & SUPPORT

• Pre-written scripts and email templates

• My ongoing availability for training and support

• Sales email account (alan@babytosh.com)​ - ask me for password

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SPECIAL CAMPAIGNS

• Campus / Pesach Programs:

  • Reach out to Hillel & AEPi

  • Use www.babytosh.com/campus

• Weddings:

  • Custom songs + guest concerts

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• • Modern Orthodox Shuls, Country/Yacht Clubs, Churches with annex halls, piano shops (with kickbacks – see email template)

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FIRST STEPS

1.Review video and email templates

2.Receive initial training from me

3.Begin outreach with prepared and generated leads as well as new

4.Provide weekly report on lead status and conversion

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BIG PICTURE GOALS

• Drive bookings to fund and promote the Operetta

• Establish venue pipelines for recurring tours – after performance

Elevate the Operetta to Off Broadway

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