BUSINESS MODEL | Baby Tosh

TWO DISTINCT SHOWS

it's two distinct shows that run on different nights in the same venue. Get the second night at half price at the end of the first show ("availability permitting")

BEZH’ WONDERFUL FOR ALL THE WORK THAT GOES INTO EACH PERFORMANCE SET UP AND LOCATION – BezH’ minimally I can say “if you only want to book for the J writers show, at least leave the second night empty to see if everyone wants to come back for it / to see if I can sell the audience on that

Spending at least two nights one for one show, and one for the other…. Ultimately leaving the J writers show behind, but still incorporating some of those songs now and then.

FACT CHECK ; on both Operetta and the J writers show

• St Onje loved the sell prior to the representation now done for all to see / be directed to

• That guy in Baltimore on cheking my web out was inspired to be drawnto the operetta - it led him to it - it "justified it" and he is now "wow you wrote that",

thats the key!

Perhaps sell shares is ultimately going to turn a profit. Ultimately going to be a show in New York, which is where all the Jewish songwriters were from. And then it's going to be a traveling show as well, which we're geared up for. And we'll be traveling just about even doing the performances in the private homes to try and help raise money for it. Once it's done, we'll be able to sell them the idea that we want to raise money for the promotion of the show.

New York City is the place synonomous with my genre of songwriters. What dose it take to make an off Broadway show, to give it a go.

That's the goal. The big goal.

But Im all set up to send the show on the road as well

When I do the operata show, I might throw in a J writer song here and there, done in a unique way.

When I do the songwriters of the last six decades, I will for sure do a couple of the songs from the operata.

My sales guy (more about him later) is basically my right hand man guy so - because one day BezH’ we will find a profesional theatre agent / promoter, because this BezH' id going to be a travelling show - it will be static as well as travelling / it will have residencies in areas.

With BezH' at minimum runing two nights in every location - having the people from night one "J writers" buy for night II Paper Gun.

But my sales guy will double for lots of things including basic business leason.

APPORTIONING THE SPEND

WHICH DIFFICULTY TO MAINLY PERSUE

their is avery common comment by people in the start up stages "I know nothing about marketing and advertising"

Which perhaps means ONLY a minimul spend to be sure the online chochmas are being employed for the yishtadlus in place basically already - and leave it at that and concentrate on one on one sales as best we can achieve level wise

the difficulty of gettin a "one on one" to introduce the RIGHT person to the products

BUT

the quality of the videos are very hi, so "something" should be thrown at it for a general exposure push to see if that leads to increased booking interest

ONCE WE GET THE MULTI MEDIA MARKETING CHOCHMA GUY

Then I'll separate out the salient sections for each fan base / demographic

It's what happened BH' in Charleston. People came to see me two nights in a row, sometimes the same people, for the Jewish J writers show.

Then when the when the operetta happened, they came to this also, they came to it. So that's the principle. So I'm making it two, it's a genius business model.

People can buy tickets for the second Operetta show at the end of the first.

Everything designed that way in it's kishkas

It is a business model like no other, and I've taken it on all fronts / all tasks that a right hand man / full time employee would be needed for.

If I have to maintain all fronts I will be too scattered and that will cause it to fail.

TWO DISTINCT SHOWS — ONE VENUE, TWO NIGHTS

We’re talking about two completely distinct shows, performed on different nights in the same venue.
At the end of the first night, audience members can get a special offer:
Second night at half price (subject to availability).

Why This Works

BEZH', it’s worth it for all the effort that goes into each performance setup and location.

If someone only books the J Writers show, I still suggest leaving the second night open — because once people see the first show, there’s a high chance they’ll want to come back for the Operetta.

In the long run, the plan is to transition beyond the J Writers show, though I’ll still occasionally include a few of those songs for the fans.

What We’re Seeing

St. Onje loved the pitch, even before the current presentation was available online.
A guy in Baltimore visited the site and was instantly drawn to the Operetta — it gave the show credibility in his eyes. His reaction? “Wow, you wrote that?”
That’s the key — the Operetta sells itself when it’s presented the right way.

The Bigger Vision

We’re considering selling shares — this is shaping up to be a profitable venture.
New York City is the endgame: it’s where so many Jewish songwriters made their names, and it’s the right place for this show to launch.
From there, we’ll take it on the road — even performing in private homes if it helps raise funds and build buzz.
Once it’s fully polished, we’ll raise funds to promote it properly and take it further.

This is an Off-Broadway dream, but one with real legs.

Programming Flexibility

During the Operetta shows, I’ll occasionally slip in a J Writers song — but in a new, fresh style.
When I perform The J Writers show (featuring Jewish songwriters of the last 60 years), I’ll definitely include a few from the Operetta too.

There’s a dynamic interplay between the two.

Sales & Strategy

I’ve got a sales guy — more on him later — who’s become my right-hand man.
Eventually, BEZH, we’ll bring in a professional promoter or theater agent.
This is designed to work both as a touring production and as a stationary residency.

Wherever we go, the model is:
Night 1: J Writers. Night 2: Operetta.
And we use Night 1 to fill seats for Night 2.
It’s smart, effective, and scalable.

About the Budget

Where should we focus our spend?
Many people in the startup stage say, “I don’t know anything about marketing.”

So the question becomes:

Do we invest minimally in online marketing — just enough to show we’re doing our hishtadlus — and focus on one-on-one, relationship-driven sales?
OR
Do we prioritize getting that one, game-changing person who really understands how to pitch and scale this?

The truth is — the videos are high-quality, and they deserve a bit of a marketing push. Even a small exposure test might lead to more bookings.

Once We Bring in a Marketing Pro...

I’ll work with them to break out the video content into specific segments tailored to each fan base or demographic.

Proof of Concept

Charleston was a great example —
People came both nights: first for the J Writers show, then for the Operetta.

That’s the principle behind the model.
Let people buy tickets for the second show at the end of the first.

It’s all been designed that way — it’s baked into the kishkes of this project.

Bottom Line

This is a business model like no other.
And I’ve personally taken on every role that a full-time partner or team would usually handle.

But I know this:
If I try to do everything alone for too long, I’ll be stretched too thin — and that’s what could cause it to fail.