BS'D

Sales Process Breakdown:

1. Target Areas and Initial Outreach

• Immediate Focus Areas:

  • Private Home Operetta Recital

  • Shuls J Concert

  • Country Clubs J Concert

  • Piano Shops Campaign

  • Small Club Spaces with Promoters

  • High-End Senior Living Headquarters (for a potential tour, complicated due to individual facility mandates)

• Uni Outreach for Operetta:

  • Contact Local Hillel and Jewish Fraternity (AEPi):

    • Website: Hillel

    • Website: AEPi

  • Utilize your babytosh.com/campus page to show the campaign to these organizations.

2. Sales Process (Follow-Up & Negotiation)

• Key Steps:

  1. Initial Call:

     • Call until you reach the right person.

     • Explain the performance and mention that an email will follow.

     • Ask for their email to send more details.

  2. Send the Follow-Up Email:

     • Ensure the email is personalized based on the conversation.

     • Follow up one week later if you don't hear back.

  3. Follow-Up:

     • If there’s interest, push for the Operetta first, then the combination concert, and then the J Writers Show.

     • Mention you’re raising money to produce an off-Broadway stage production of the Operetta.

     • Use a line like: “I’ll send you the live footage to get familiar with it, and I’ll call in a week to discuss further.”

  4. Pricing Negotiation:

     • Once a price is agreed upon, ask about scheduling and pass the lead to you to finalize the date.

     • Keep the focus on organization and persistence to close deals.

3. Managing Multiple Locations & Customers

• Sales Trials:

  • Select Specific Areas for Target Trials: Pick a few areas and see where the best responses come from.

  • Manage Sold Deals: Once a customer is sold on the performance, let them know there may be a one-to-two-month waiting period for scheduling, as you’re building up dates in that area.

  • Post-Sale Communication: If necessary, inform the customer: “We are building in your area and will get back to you ASAP with date options that work for both sides.”

4. Important Details for the Salesperson:

• Key Elements to Handle:

  • Follow-ups with leads and keeping track of their status.

  • Persistent Communication: Be organized, follow through with timelines, and keep the conversation going until an agreement is made.

  • Negotiating Prices: Handle price discussions without the artist being involved.

  • Email Proofing: Before sending emails, ensure they are checked for grammar, relevance, and clarity.

5. Targeting Specific Customers:

• High-Priority Targets:

  • Shuls: Offer the Operetta as a performance option.

  • Pesach Programs: Tailor your pitch for both general and more traditional programs.

  • Country Clubs: Focus on getting their attention for the J Writers Show.

  • Piano Shops: Provide a kickback incentive for referrals.

Logistical Considerations:

• Flexible Scheduling:

  • For dates, you may offer a range depending on when you’re in the area. This flexibility can help facilitate scheduling and make the process easier for both you and the client.

• Senior Living Facilities:

  • A more challenging market but potentially lucrative if you can get the headquarters of these groups to send a bulk email introducing your program to their individual facilities.