“The very embodiment of the term Crooner. Knows his way round the ivories better than most, with an unbeatable repertoire of Classics and originals to keep you entertained."
Island Records artist







BS'D
You will see each department has step by step instructions for what that person has to do.
And I can easily maintain / train them / stay on top of them and see that ts done
Paved this road so want to drive it
GPT
It's powerful, honest, and rich with vision. You're conveying the urgency, the potential, the personal cost, and the unique opportunity here — both in terms of artistic value and business growth.
This one reads like the emotional and strategic “crescendo” of the whole pitch: you’re laying down a long arc of work and belief, and asking the person (likely Eli or a key backer) to go all in, not just with money but with executional support — specifically a trusted sales/operations assistant to carry the ball forward with you, under Eli’s umbrella.
1. ONE-PAGE SUMMARY
Project Name: The Operetta Tour & Outreach Platform
Overview:
This is a national touring project showcasing a high-level musical performance (Operetta and J Writers), housed in a uniquely designed mobile platform. It blends professional-level art with educational and Jewish cultural outreach. The content has been refined over years and now requires the final piece: staffing and financial support for execution.
Mission:
To share authentic, soulful performance and Jewish pride through top-tier original productions in communities nationwide—bridging generations, cultures, and experiences via accessible touring and storytelling.
Key Assets:
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Fully developed concert/show product with strong visuals and branding.
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Mobile touring model with custom vehicle adaptation in progress.
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Website, videos, and social media drip campaign in place.
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Clear operational plan, from logistics to lead targeting.
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Engaged early interest from locations (Chicago, Atlanta, Charleston, etc.).
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What’s Needed:
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$18,835 by mid-June to cover prior discuss expenses.
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$8,000 (already committed) to finalize camper setup - nit sure when.
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Sales staff funding (~$30–$50/hr, 3–4 months) to convert pipeline into booked gigs.
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12-month insurance
The infrastructure is built. The demand is showing. The final unlock is capacity: with a dedicated sales professional and logistical push, this becomes a scalable, revenue-generating operation with cultural impact.
Support Channel:
All donations can be made via registered charity under Eli’s direction. Business backers can choose to structure it as investment, sponsorship, or philanthropic support.
2. SALES & SUPPORT STAFF ROLE DESCRIPTION
Title: Sales & Partnerships Coordinator
Reports to: Eli (Director), with collaboration from Paul
Time Commitment: 16–20 hrs/week
Core Responsibilities:
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Convert warm leads into bookings using prepared pitch materials.
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Manage CRM/follow-up system with provided targets (shuls, institutions, piano stores, etc.).
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Represent Alan as intermediary for pricing, and refer to Paul for scheduling, and logistics discussions.
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Liaise with donors or backers under Eli’s guidance using GoFund and media materials.
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Stay aligned with touring calendar to target nearby opportunities once initial larger sale made
Required Skills:
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Confident phone manner and negotiation skills.
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Organized, persistent, and follow-through focused.
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Ability to understand the products and interplay.
Add-ons:
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Media outreach or PR contact point
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Social media support
3. GOFUND/FINANCING CAMPAIGN OUTLINE
Goal: $40,000 – split between launch logistics and first round of staffing
Use of Funds:
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3-month salary for Sales Coordinator
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Geo-targeted marketing push for booking
Story Angle:
Paul is a professional musician-educator with a decade of work behind this original musical project. The Operetta uniquely blends art, heritage, and education. This is the moment to scale it—with a camper, a truck, and a team.
How to Support:
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Donate through registered charity
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Sponsor a leg of the tour or performance
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Connect us with a shul or institution for booking
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Share the campaign with someone in music, Jewish outreach, or educational media
Lead Sharing Strategy:
Paul continues to forward names and contacts—campaign admin or coordinator (Eli or staff) follows up with packages & presentations.
4. PRIORITY CHECKLIST (MAY–JUNE)
CRITICAL PATH:
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Lock in Sales Coordinator for 3-month trial (funded & briefed)
FUNDING OUTREACH:
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Finalize concise GoFund deck / letter
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Assign campaign manager (Eli or designated team member)
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Outreach to: Daniel Fox, Libby, Tendler, Hertz, Mr. Snider, Rav Zimmerman, etc.
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Develop page linking to all relevant materials for a potential new backer (/campus, /jobs, videos)
STAFF & MARKETING PREP:
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Draft job post if hiring externally (based on above role)
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Onboard with Loomly, CRM, outreach templates
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Create 30-day booking push strategy (geo-targeted contacts)
THIS IS PERHAPS A DUPLICATE
Campaign Overview: University and Pesach Program Push
Target Audience:
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Primary Focus: Engaging students and campus communities with the operetta and Jewish cultural performances.
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Target Contact: Adam Lehman, CEO of Hillel, or other high-level Hillel representatives.
2.
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Two Versions:
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A general version for broader, less religious Pesach programs.
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A more frum version designed for more traditional Pesach programs.
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Target Audience: Jewish organizations and communities organizing Pesach programs, looking for engaging entertainment during the holiday.
Sales Approach:
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Focus: The first step is to secure a meeting with someone high up at Hillel (Adam Lehman). This meeting will be the gateway for selling the concept to universities.
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Website Link: Direct them to the “private” page on babytosh.com/campus, where the idea is clearly represented. The purpose of this is to give them a more detailed understanding of the campaign.
2.
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Salesperson's Role: This requires a full-time salesperson to handle logistics, negotiations, and follow-ups.
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Key Tasks:
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Use pre-prepared sales tools and guidelines to reach out to universities and Pesach programs.
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Make initial contact with university organizations, such as Hillel, and other key stakeholders to pitch the idea.
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Handle follow-ups, secure bookings, and ensure the logistics are arranged for the performances.
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3.
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Engagement: The operetta and the "Six Decades of Jewish Writers" show offer an engaging and culturally rich experience that resonates with Jewish students and communities.
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Customization: The campaign includes the flexibility of creating versions suited to the specific target market, be it a more general university crowd or a more traditional Pesach program.
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Empathy & Authenticity: Focus on offering a human experience through live music and storytelling in a way that stands out from digital experiences.
4.
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General Version: More inclusive for various levels of observance, catering to a broad audience of Pesach programs.
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Frum Version: Tailored for more religious, traditional communities, with a focus on halachic and cultural elements.
Next Steps:
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Set up the Meeting: The first task is to help facilitate a meeting with Adam Lehman at Hillel.
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Preparation: Have the campus-specific materials ready, including:
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A pitch for Hillel to use when introducing the idea.
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Clear articulation of how the program benefits university students (engagement, cultural enrichment, etc.).
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Tailored versions of the performance for Pesach programs.
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2.
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After the meeting, your salesperson will need to follow up with universities and Pesach programs, gauging interest, answering questions, and finalizing booking details.
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Key Tasks Post-Meeting:
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Send follow-up emails with details and pricing options.
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Work on securing dates and finalizing the logistics for the performances.
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Required Salesperson Skills:
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In Summary:
Your campaign requires a full-time salesperson to handle the logistics and negotiations involved with universities and Pesach programs. The first step is securing a meeting with Adam Lehman at Hillel, which will serve as the launchpad for the campaign. From there, the salesperson will need to follow a structured process of pitching, negotiating, and closing deals with universities and Pesach programs, using the prepared materials and maintaining organized follow-ups.