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JOB BRIEFING

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ONBOARDING A SALESPERSON: OVERVIEW

They say 70% of real estate deals start with a phone call — I don’t see why this should be any different.
You may not reach the decision-maker on the first try, but every call gets you closer. Once they’ve seen the videos, you can always say: “Paul is available anytime to speak.”

GENERAL OFFER

I have a proposition I’d love for you to consider — perhaps a trial for one month.
The role requires persistence, follow-through, and strong organizational skills, especially in tracking and managing outreach (more details below).
And importantly, all my business affairs must be kept fully confidential.

WHY I NEED A SALESPERSON

The videos and website present a confident, polished product. But when I pitch myself, the authenticity can sometimes get muddied — insecurities or just the reality that people don’t present themselves as well as someone else can. That’s especially true when it comes to negotiation and closing. I need a strong business mouthpiece.

THE ROLE

  • Initial commitment: 1–3 months starting ASAP

  • Schedule: 4 hours/day, 2–4 days/week (depending on expansion)

  • Pay: You tell me what you’d propose as an hourly rate + 10% commission

  • Must be: Persistent and — more importantly — organized

  • Training: I’ll handle that part

TARGETS (Initial List)

Pre-written call and email templates available.
You’ll be following up on leads in the following areas:

  • Private home Operetta recitals

  • J-themed concerts for shuls

  • J-themed concerts for country clubs

  • Piano shop campaign

  • Small club venues (with local promoters)

  • Senior living chains (via HQs that can blast intros to individual sites)

  • On-campus Jewish pride events

  • General Jewish pride events (for mixed audiences)

Later-phase targets:

  • All-seniors-in-a-town theater presentations

THE SALES PROCESS

  1. Call until you reach the right person

    • Introduce the project

    • Ask for their email / let them know one is coming

  2. Send the email

    • Note to follow up in 1 week

  3. Follow up persistently until a booking or a clear no

    • Focus pitch on Operetta first, then combo concert

    • Sample line: “We're doing a tour to raise funds for an Off-Broadway production of the Operetta.”

  4. Mention “approved Velcro” concept (to be explained)

  5. Pass the lead to me for scheduling

CONTENT SUPPORT

I’ve written most of the first-draft email templates by target category.
Once we’re working together, I’ll pass that on to you — you’ll be responsible for editing and proofreading before sending. I'm available for feedback on tone, content, and strategy.

LOGISTICS & NEXT STEPS

  • We’re currently in the follow-up phase post-performances in Charleston, Jacksonville, Savannah, and Maryland — I’ll be working those leads. You may be asked to assist in closing.

  • You’ll also help identify new strategic locations to test. (Colorado may be one — especially if I go there to get the camper van.)

  • For broader targets like country clubs and piano shops, we can take a nationwide view.

  • Once a customer is sold, you'll say:
    “We'll get back to you in a month or two once we solidify other bookings in your area.”
    or
    “Now that you're interested, we’re building momentum in your area and will get back to confirm scheduling.”

SALES PERSON
schmeezing, persistent and organised

🎯 THE MOST IMPORTANT ROLE: THE CLOSER / SALES PERSON

This is a full-time, high-impact role for someone with:

  • A warm, personable communication style

  • Excellent organizational skills

  • Persistence and follow-through

You’ll be working directly with me on follow-ups, as well as new outreach to venues — especially in the areas I’ll be traveling through.

🔥 SALES PRIORITY ORDER

  1. Operetta – Always lead with this

  2. Combo Show – Operetta + Jewish Writers show

  3. Jewish Writers Show – As a fallback if not the right fit for the Operetta

🎯 Note: It may be more effective not to include pricing in emails. Get interest first, then customize pricing on the call.

📞 SALES FLOW

  • I make initial contact (call + email)

  • I line up phone numbers & context

  • You, the Closer, call for follow-up 1 week later to close the deal or push it further

  • Then we move toward scheduling

  • You need to be on top of follow-ups, tracking progress, and persistently closing

🧭 TARGETS TO TEST & PRIORITIZE

You’ll be field-testing all major targets to see:

  • Which ones bite most

  • Which ones pay best

  • Which ones you naturally click with

Targets:

  • Shuls

  • Pesach programs (especially for the frum Operetta)

  • Piano shop tour (starting with Fox & Hamilton)

  • Custom wedding songs + private concerts for wedding guests

  • University campuses

  • Country clubs

  • Seniors / 55+ communities

  • Jazz clubs, recital rooms, intimate classical venues

🎭 BIG GOALS

Eventually you'll help test-run a Theatre Program in one city:

  • Negotiate for a venue + door staffing

  • Coordinate ticketing

  • Launch a focused local marketing push to:

    • Seniors

    • 55+ communities

    • Churches

    • Shuls

    • 200+ high-potential households

💡 CUSTOM WEDDINGS

Leverage the “Weddings” page to pitch:

  • Custom wedding songs

  • Special concert events for wedding guests (not as a wedding band)

🎹 PIANO SHOP STRATEGY

I’ve had promising movement with:

  • Fox Music

  • Hamilton Pianos

The process is slow and takes persistence.
We should be reaching out to every piano shop along my tour routes — or even run a national campaign — using the existing email template these two stores are using.

🔑 TOOLS & SUPPORT

Everything is ready:

  • Email templates by target

  • Call scripts

  • Sales process

  • Full strategy

  • Email account (from: alan@babytosh.com – ask me for password)

  • Me (Paul) + Eli (Alan) as ongoing collaborators and support

✨ IDEAL CANDIDATE

  • Can dedicate full-time effort

  • Friendly and good on the phone

  • Organized with follow-ups and logs

  • Excited to build something meaningful

  • Can handle a mix of routine and creative calls

  • Comfortable reaching out to high-end venues and agents

📣 USEFUL SALES LINE

"It's still necessary to provide authentic human experiences to people who don't have them — especially in today’s digital world."

INFO FOR SALES PERSON

General Sales Guidelines

  • Understanding the Customer: Each customer will have their own agenda, budget, and level of interest. Some new markets may get special rates or even free offers if deemed valuable enough (e.g., intimate venues).

  • Confidence in Negotiation: Your role is to confidently and empathetically balance the customer’s agenda, budget, and level of interest with the true monetary value of the opportunity. This allows you to confidently talk about pricing and hear their needs.

Sales Process

  1. Initial Contact (I make the first reach out via email):

    • You follow up with a call to discuss details and negotiate price.

    • Remember, the price negotiation should never be done by the artist.

  2. Follow-up Process:

    • Keep detailed notes on the customer’s response (e.g., too busy, board approval pending, etc.).

    • For venues like The Breakers Country Club, I will provide you with a price range to start with ($740 - $1400).

    • Once the price is agreed, confirm the date range and stay in touch with me for the "velcro conversation" (e.g., confirming our equipment setup).

    • After the deal is done, email me an invoice for a percentage.

Your Role as the Salesperson

  • Negotiate Like a Pro: The artist should never get involved in price negotiations; you, as the salesperson, handle all of that.

  • Follow-up Strategy: Make calls and stay persistent with well-identified targets.

  • Business Management: Keep track of all interactions, including important details like venue-specific policies (e.g., using velcro to protect the piano).

New Customer Sources

Leads I Generate on the Road

I will generate leads during my travels, but you will handle the money and price conversations. These leads will fall into the three target categories I’m working on.

Cold Call Salesman Targets

Six Decades of Jewish Writers Show - $1500

  • Target Markets: Modern Orthodox Shuls, Country Clubs, Yacht Clubs, Churches with annex halls.

  • Reform Shuls: Check if it's an “annex hall” situation.

  • Piano Shops: Call the owners and offer a kickback.

Operetta - $340 to $740

  • Private Homes: Ideal for fundraising events.

  • Fundraiser Dinners: Can be priced higher, up to $1400.

  • Intimate Venues / Small Club Dates: Excellent for ticketed events. Examples: Troubadour, Ronnie Scotts.

  • Target Markets: Private homes, intimate spaces, piano shops, colleges or schools.

Wedding Package - $1500

  • Piano Shops: Call the owners and offer a kickback.

  • Wedding Publications: Reach out to wedding magazines, websites, etc.

Bespoke Hall Rental with Piano

  • Target Market: Large venues with piano rental. This would require more logistics, but I have a detailed plan ready.

Good Areas to Target

  • Charleston, Savannah, Florida

  • Internationally: French and Japanese audiences are good for the Operetta.

Sales Tools & Strategy

  • Sales Scripts & Emails: I’ve already prepared the initial call scripts and email templates for all three categories.

  • Sales Tracking: You will be responsible for keeping track of leads, customer interactions, and progress toward closing deals.

Boosting Web Traffic & Demand Generation

In addition to the leads I generate on the road and the sales made, a one-off web traffic boost for each demographic landing page can help generate demand.

  • Purpose: To increase visibility and interest, which can lead to better ticket/booking prices.

  • Budget: I’ll need your advice on the best options and budget allocation to implement this.

Summary of Responsibilities

  1. Manage Sales Calls: Handle follow-up calls after I’ve made initial contact.

  2. Price Negotiation: Be responsible for negotiating prices, keeping track of customer preferences, and closing deals.

  3. Business Administration: Manage notes, follow-ups, and logistics like scheduling dates, and overseeing special requests like the velcro situation.

  4. Market Testing: Field test different customer targets to determine the most profitable and easiest to book.

  5. Follow-up Calls: Always keep tabs and be persistent in moving the sales process forward.

Let me know if you have any questions or need clarification!

CAMPUS / PESACH PROG

REGARDS the Uni / subtle kiruv campaign (for which our salesman can and should look into other avenues for expression - like PESACH PROGRAMMES)

I am trying to get a kesher with Hillel CEO Adam Lehman to run the idea which is well represented on the private “babytosh.com/campus” page - plz read

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This campaign / project requires for reasons I have delineated (we can cover later), a full time sales person employing the tools and guidelines created, to book this into universities and all the logistics there in, for money.

The first stop is got a meeting with someone hi up in Hillel :

https://www.hillel.org

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Selling it to Universities and Pesach programs, AND I HAVE A different more frum version for the more frum Pesach programs

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R&D vv sales

I will work the Charleston leads etc

 

BUT it's IMPORTANT to pick a few geographical areas as well as, as many of the target sales trials in each area - The sales person has to field to discover where the best response if from - and he has to ONCE "SOLD" a customer - say - "ok we need a month or two to get back to you on scheduling as we see how many we have in that area"

or "now that you want him, we have to build enough in that area, and we will get back to you either way"

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THINGS TO TRY

An idea is that an evtertainment company could use what I've done as a programme

Is their anything you can think of that could help the page one of the web site it in front of someone in that regard. Is this video something that could be sold?

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eg

Dear 

Paul is doing more of the Operetta as a recital in private homes as a focal point for a fundraiser, but he still does what he built up as his customers for different 55+ communities.

His sales introduction video is a work of art and could get perhaps him an interview on an entertainment news outlet, or perhaps inspire a short program to be made on what he's been doing.

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Please check it out, it is indexed.

Kind regards

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how to do a WATSAAP CONCERT

WATSAAP PROJECTS

Find a shul or a place with a piano

I will supply a flyer to print & watsaap around

Put up in shuls and coffee shops

40 ppl

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FLYER: “FREE CONCERT* A set of my songs and the Jewish songwriters – go to this page for a sample of samples of some of the originals you might hear, plus songs by te Jewish songwriters through the years” “*suggested donation $, all proceeds going to……”

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WATSAAP two weeks before and ppl I meet ask to share, and community leaders

+ ppl on various watsaap groups (eg shiduch ones)

 

And a big push on the day / evening of

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ONLY NEED 1-2 WEEKS lead time​

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